50% Under Armour Promo Codes (4 Under Armour Coupon Codes) January 2026 New Zealand

The most redeemed Under Armour discount codes

Under Armour, originally a sportswear company founded in 1996 by University of Maryland football player Kevin Plank, didn't make its move into running shoes until 2009. Five years later, the brand began to gain traction with runners following the release of the SpeedForm line of shoes. Put simply, this lineup proved that Under Armour could produce a well-crafted running shoe to rival the success of its athletic apparel.

The SpeedForm technology capitalized on UA's apparel expertise and brought innovations from clothing manufacturing into running shoes. For example, the upper of the SpeedForm Apollo was actually constructed in a bra factory-an odd move at first glance, but the company's experience with textiles helped UA develop a fabric with a nearly seamless finish that provided a snug fit and great durability. Though much of the conversation today centers around midsole cushioning, other parts of the shoe also have a significant effect on performance. This makes Under Armour's ability to craft comfy and breathable uppers a key skillset.

A Bluetooth-enabled insole sensor tracks metrics like distance, speed, and cadence for you to review on UA's MapMyRun app.

TREVOR RAAB

From Your Foot to Your Phone

In addition, Under Armour has worked to meet increasing demands for performance and connectivity. While Nike has been a dominant force in fitness tracking since the 2006 launch of Nike+, Under Armour has embraced software more than most other shoemakers and has become a leader in connected kicks. UA purchased fitness tracker company MapMyFitness in 2013 and proceeded to create an empire of mobile apps, like MapMyRun. For runners, the company's move into software has led to shoes that seamlessly integrate with tracker apps, which means easier access to stats and more feedback on your performance.

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In 2018, Under Armour launched a proprietary cushioning platform called Hovr, which has now replaced the company's older EVA-based Charged foam in many of its models. To make it, UA worked with Dow Chemical to create a new foam formula using olefin wax. The result was a more durable foam that hits the sweet spot between a cushioned ride, low weight, and a firm feeling at toe-off. (This unique formulation stands out from other brands' new foams, which often incorporate thermoplastic blends instead.) Hovr foam comes hand-in-hand with Energy Web, a mesh fabric that surrounds the foam core to help it maintain its shape. This preserves energy return and increases durability, since EVA can compress over time and lose its softness.

How We Chose These Shoes

The shoes below are the top running models from Under Armour available right now. To select them, we consulted the brand's design team, reviewed feedback from over 350 wear-testers, and used our own knowledge and experience in both running and the running shoes market. We also analyze data from our RW Shoe Lab and mechanical tests, where we've checked and re-checked the energy return of Energy Web netting, measured the softness of Hovr foam, and assessed the accuracy of UA's built-in midsole tracking. As always, we aim to include shoes for a wide variety of preferences-from speed trainers to stability options-and have linked to full reviews where we have them.

Since its debut, the Sonic has won praise for its winning combination of soft cushioning and lively energy return, and the latest iteration stays true to that formula. A compressive mesh web tightly wraps Hovr foam, limiting its expansion, so more energy returns to you with each step. It's the same construction that gave the Sonic 2 a cushy yet responsive ride with 'bounce factor that pops right off the tarmac,' according to one of our testers. An external TPU heel counter adds support while a mix of blown rubber and high abrasion rubber on the outsole ensures good traction and durability. Overall, the Sonicfeels comfortable for long runs but peppy enough for speedwork-a true do-it-all road shoe.

The Hovr Phantom is the cushier, slightly heavier sibling to the Sonic, and it's engineered for a plush experience. Like the Sonic, the Phantom's midsole is made up of Hovr foam wrapped in an Energy Web mesh, so the soft cushion retains its shape and provides plenty of energy return as you run. The SpeedForm 2.0 upper has been tweaked for increased breathability, and it's designed with gender-specific contours for a snug fit. On the bottom, a full rubber outsole provides good grip and durability.

The acronym in this shoe's name stands for 'bullet-proof feather,' which gives you some indication of what it's designed to do: fly along trails without getting beat up. As we observed in our 2018 review, the shoe's not-so-secret weapon is the polyurethane cage that wraps nearly the entire upper. It provides superior protection from trail debris and a secure fit, and the mesh fabric behind it offers good breathability and dries quickly. The Michelin rubber outsole eats up gnarly terrain, and combined with the shoe's relatively low weight, makes the BPF ideal for moving quickly over technical trails.

Skechers isn't the only brand proving that you can get a good running shoe for less than $100. Under Armour's Bandit has been an affordable favorite since its debut back in 2015, and the latest version upholds the shoe's reputation as a versatile low-cost trainer. The Charged cushioning has been tweaked so it's firmer in the heel and softer at midfoot, which might be bad news for heel strikers, but the flexible grooved outsole and breathable mesh upper are features that any runner will appreciate.